Spanning over 149 pages and Revenue and Profitability
Growth Expectations 2013, Key Drivers of
Customer Demand in UK Foodservice Channels,
Operators' Concerns and Trends, Supplier Pricing Trends and Marketing
Trends and Strategies in the UK Foodservice Industry contents , “The UK
Foodservice Operators' Business Sentiments and Spending Priorities 2013” report provides the reader with a
definitive analysis of industry sentiments and explores how opportunities and
demand are set to change in 2013.
This report is the result of an extensive survey drawn
from publisher exclusive panel of leading UK foodservice industry executives;
it provides the reader with a definitive analysis of industry sentiments and
explores how opportunities and demand are set to change in 2013. The report
projects revenue growth expectations of key stakeholders in the UK foodservice
industry and identifies principal trends that will shape the industry in the
next 12 months. Additionally, the report uncovers the key priorities of
companies with regards to capital expenditure and identifies leading business
concerns and subsequent efforts to negate them. The report also understands the
critical factors influencing supplier selection and forecasts the possible
changes in marketing budgets of foodservice operators.
What is the
current market landscape and what is changing?
Overall, 35% of respondents identified at least some
increase in customer footfall over the previous six months, whereas 44% expect
an increase in footfall over the next six months.
What are the
key drivers behind recent market changes?
According to 70% and 64% of profit sector respondents,
‘innovating menu and drink menu options' and ‘seasonal updating of menu and
drink menu options', respectively, are considered important drivers of customer
demand.
What makes
this report unique and essential to read?
This report is the result of an extensive survey drawn
from Canadean's exclusive panel of leading UK foodservice industry executives;
it provides the reader with a definitive analysis of industry sentiments and explores
how opportunities and demand are set to change in 2013. This report presents
comparative analysis between three years of survey results. Furthermore, this
report not only grants access to the opinions and strategies of business
decision makers and competitors, but also examines their actions surrounding
business priorities.
Key Features
and Benefits
1. Projects the key pricing promotion activities of
foodservice operators and forecasts changes in marketing expenditure.
2. Drives revenues by important parameters for customer
satisfaction in the UK foodservice industry.
3. Identifies the leading concerns of UK foodservice
channels.
4. Formulate effective sales and marketing strategies by
identifying changes in marketing expenditure over the next 12 months.
5. Forecasts the UK foodservice industry executives' media
channel preference by revealing in which channels they are looking to invest in
over the next 12 months.
Key Market
Issues
1. Regardless of channel of operation, foodservice operators
highlighted ‘seasonal updating of menu and drink menu options' and ‘innovating
menu and drink menu options' as key drivers of customer demand.
2. The most important business concerns are ‘increasing cost
of raw materials', ‘decreasing consumer or government expenditure', and ‘increase
in VAT'.
3. ‘Locally grown produce', ‘locally sourced meats and
seafood', and ‘gluten-free or food allergy conscious' are the prominent trends
identified by respondents from profit sector channels.
4. ‘New product development', ‘equipment or machinery purchase',
and ‘IT infrastructure development' are areas that will register a ‘significant
increase' or ‘increase' in investment from profit sector channels.
5. ‘Trade magazines or websites', ‘Observation or visits to
competitors', and ‘observation or visits to upscale restaurants' are identified
as important sources to identify new product ideas.
Key
Highlights
1. Overall, 62% of respondents from the profit sector
channels are ‘very confident' or ‘confident' of revenue growth in 2013.
2. With the exception of the catering channel, the majority
of respondents across all channels are either ‘very concerned' or ‘moderately
concerned' over the costs of displaying nutritional or calorie information on
their product offerings.
3. ‘Price', ‘quality of products', ‘existing relationship
with supplier', and ‘speed of delivery' are considered key factors for supplier
selection by respondents from both profit and cost sector organizations.
4. Survey results show that 51% of respondents from profit
sector companies and 63% of respondents from cost sector companies expect ‘no
change' in the recruitment activities of their companies.
5.
‘Online
social media', ‘email and newsletters', and ‘near premise outdoor advertising
or signage' are key promotional channels used by foodservice operators from the
profit sector channels.
