Understanding Consumer Trends and Drivers of Behavior
in the US Savory Snacks Food Market provides an overview of the market,
analyzing market data, demographic consumption patterns within the category,
and the key consumer trends driving consumption. The report highlights
innovative new product developments that effectively target the most pertinent
consumer need states, and offers strategic recommendations to capitalize on
evolving consumer landscapes.
Key Findings
- Demand for indulgent flavors will grow as stressed consumers continue to turn to Savory Snacks for comfort
- The desire for better value will intensify with continued economic uncertainty, resulting in growing private label penetration
- There will be an increased demand for healthier Savory Snack options
- Product choices will reflect consumers' desire for excitement and convenience driven by their increasing ambitions and aspirations.
Synopsis
Understanding Consumer Trends and Drivers of Behavior
in the US Savory Snack Food Market identifies the key demographic groups
driving consumption, and what motivates their consumption. The report uses a
unique method of quantifying consumer trends to highlight the degree of influence
they have on consumption within the category. The report also identifies the
most important trends within the market and shows whether beliefs over what
influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the US market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups 'over' consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
- Market value and volumes over 2008-2018 for the US and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Publisher have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group
- Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future
- Examples of international and US-specific product innovation targeting key consumer needs.
Reasons To Buy
This report brings together consumer analysis and
market data to provide actionable insight into the behavior of US Savory Snacks
consumers. This is based on Publisher's unique consumer data, developed from
extensive consumption surveys and consumer group tracking, which quantifies the
influence of 20 consumption motivations in the Savory Snacks sector. This
allows product and marketing strategies to be better aligned with the leading
trends in the market.
Spanning Over
58 pages “Consumer Trends Analysis:
Understanding Consumer Trends and Drivers of Behavior in the US Savory Snacks
Food Market” report Provide Market context, Demographic cohort consumption
patterns, Consumer trend analysis, Innovation examples, Recommended actions,
Appendix. This Report Covered These Companies - 479°, Blue Diamond, Fire Corn,
Frito-Lays, Intersnack Knabber Gebäck GmbH and Co, ips All Natural, Kellogg NA
Co., Kettle Foods, Kintaro, KP Snacks, Natural Balance Foods, PepsiCo, RW
Garcia, Sahale Snacks, Snikiddy, Společnost Chips Praha, Tyrrell's, Vitners,
Yorkshire Crisps Co.
Know
more about this report at:
http://mrr.cm/ZqD
Find other Snack Food Reports at : http://www.marketresearchreports.com/snack-food