 |
| Snacks Market in India 2013 |
The new report, ‘Snacks Market in India’, states
that the Indian snacks market is experiencing rising demand due to various
driving factors which in turn is providing immense opportunities to manufacturers
to grow and operate in the market lucratively.
Inquire about this report: Snacks Market in India 2013
The Indian food and beverage sector is huge and highly
competitive in nature. The industry comprises of several sub-sectors such as
fruits & vegetables, meat & poultry, dairy, marine products, grains and
consumer foods. Snack is one of the major segments of the packaged food
division, which comes under the broad category consumer foods. Though the
snacks market in India is dominated by the unorganized sector, the organized
sector has shown remarkable growth in terms of market share in the last few
years.
The report provides a snapshot of the Indian snack
industry which has witnessed several changes since 1995. In the initial years,
the market was dominated by two players – traditional snacks player Haldiram
and ‘Uncle Chips’ manufacturer Amrit Agro. Later on, with the entry of global
beverage and snacks player PepsiCo, the market dynamics changed completely.
Now, the market is dominated by PepsiCo with its wide range of product
portfolio. The other major players include Parle Agro, ITC, Parle Products,
Balaji Wafers and Parle Wafers among others. A number of regional players have
also entered the market in the last few years and are giving tough competition
to the big players.
The snacks market is classified into two broad segments –
Western and traditional snack segments, wherein western snacks enjoy more
popularity in comparison to the traditional snacks. Moreover, the western snack
segment is dominated by large number of MNCs and organized snack
manufacturers.
There are certain factors that predominantly work towards
enabling the sector to grow in the likes of higher disposable income that aids
in greater spending power by consumers, rapid urbanization which leads to busy
lifestyle and subsequent inclination of consumers toward packaged food products
and aggressive marketing campaigns by all the players to break the product
clutter and attract consumers toward their brand. In addition to these, the
other factors which are contributing towards rapid growth of the industry
include growing working women population, fast expanding retail network and the
convenience factor associated with snack consumption.
Though there is no specific regulation pertaining to
snacks, quality standards laid by FSSAI has to be followed by the industry
players. Various government policies that have been formulated for the food
processing sector such as FDI, tax benefits and export promotions are
applicable for the snack category as well.
To sum up, the Indian snacks industry is a stable market
at present and has strong growth potential in the future years.
Companies
covered in this market research report are-
Public
Companies-
DFM Foods Ltd., ITC Ltd.
Private
Companies -
Balaji Wafers Pvt. Ltd., Bikanervala Foods Pvt. Ltd., Haldiram
Snacks Pvt. Ltd., Parle Agro Pvt. Ltd., Parle Products Pvt. Ltd., Prataap
Snacks Pvt. Ltd., Ushodaya Enterprises Pvt. Ltd., MTR Foods Pvt. Ltd., PepsiCo
India Holdings Pvt. Ltd.
