Market Focus: Trends and Developments in the Confectionery Sector in Japan

Market Focus: Trends and Developments in the Confectionery Sector in Japan report bring together consumer insight and market data to provide a comprehensive brief of the Japanese Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

According to this report the demand for seasonal chocolate consumed on holiday and for gifting during major events such as Valentine's Day and White Day is significant in Japan. Luxury Chocolate is a fast growing segment in Japan similar to the mature markets in the US and Western European countries. Consumers are choosing to buy a smaller number of expensive but high quality chocolates, whereas the functional benefits of Confectionery products are a growing driver.

This report brings together consumer insight and market data to provide a comprehensive brief of the Japanese Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Spanning over 34 pages, “Market Focus: Trends and Developments in the Confectionery Sector in Japan” report you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.

In addition to covering the industry Country Context, Sector Analysis, Brands and Private Labels, Packaging Insight, Future outlook - key trends in Japan's Bakery and Cereals sector,  the report also covers 9 key players in the Confectionery Sector in Japan including Lotte, Meiji, Mondelez, Morinaga, Perfetti, 7-Eleven, Ito Yokada, Sogo and Seibu, AEON.

Key Highlights

• Japan's weak economic growth has resulted in one of the slowest growing CPG markets in the region. However, Japan still remains one of the most affluent societies worldwide, and its CPG market is one of the largest and most mature. Higher consumer expenditure and mild inflation is expected to boost demand for consumer goods in Japan in 2013.
• The Japanese prefer less sweet and soft confectionery products compared to North America and Europe. The functional benefits of Confectionery products are major growth drivers in the overall market. Moreover, the demand for individually packed items, such as bags of chocolate mini bars that can be taken as quick snacks, is high. Exotic flavours, including green tea, soy sauce, and watermelon are highly favoured by Japanese consumers.
• The demand for Sugar Confectionary will grow briskly between 2012 and 2017 helped by stiff competition between pharmaceutical companies and traditional sugar confectioners leading to multiple product launches claiming functional benefits ranging from medicated candies to vitamin enriched lozenges.
• The Confectionery sector is the largest Flexible packaging category in the Food market in Japan and accounted for 23% of total Flexible packaging consumption in volume terms in 2012. Films account for almost half of the packs used, with Wrappers and Foils the other key packaging types. Meanwhile, very few packs use a closure or an outer.
• Japan's aging population is driving increased demand for functional products such as sugar-free gums containing xylitol, which prevent tooth decay, or breath freshening mints. Meanwhile, the low number of children is causing slower growth in the bubblegum segment.

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