The Future of the Ice Cream Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape, New Report Launched

'The Future of the Ice Cream Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape' is the result of Publisher’s extensive market and company research. This report presents detailed analysis on the Ice Cream consumption trends in China, historic and forecast Ice Cream consumption volumes and values at market and category level. It also provides indispensable data on brand share, distribution channels, profiles of companies active in the global Ice Cream market along with latest industry news, in addition to mergers & acquisitions. This report brings together Publisher Intelligence's research, modeling, and analysis expertise in order to develop uniquely detailed market data. This allows domestic and foreign companies to identify the market dynamics to account for Ice Cream sales overall and to know which categories and segments are showing growth in the coming years.

Introduction and Landscape

Why was the report written?

• This report provides authoritative and granular data on the Ice Cream market in China and, in doing so fills the gaps in marketers’ understanding of trends and the components of change behind them.
• Based upon extensive primary and secondary research to provide comprehensive and granular data, this report allows marketers to confidently update their strategic and tactical plans.
• Marketers need data on volume and value changes, brand dynamics and distribution trends in order to effectively plan strategies.

What are the key drivers behind recent market changes?

This report examines the components of change in the market by looking at historic and future growth patterns, including the effects of consumers’ behavior on total volumes, values, brands selected and types of product chosen.

What makes this report unique and essential to read?

The report provides the latest, detailed data on dynamics in China Ice Cream market, providing marketers with the essential data to understand their own, and their competitors’ position in the market and the information to accurately identify where to compete in the future.

Key Features and Benefits

Detailed category coverage is provided, covering three product segments that include:

• Artisanal Ice Cream
• Impulse Ice Cream
• Take-Home Ice Cream

Detailed product sales segmentation (for both volumes and values) is provided, including brand data, and sales by distribution channel, at the product category level.

Future forecasts allow marketers to understand the future pattern of market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which they want to compete in the future.

Profiles of companies active in the global Ice Cream market along with latest industry news and mergers & acquisitions.

Key Market Issues

• Enhance your understanding of the value and volume growth dynamics of the Ice Cream market in China.
• Promote growth in your business with detailed product sales for both volumes and values, as well as sales by distribution channel at the product category level.
• Identify the future pattern of market trends, from winners and losers to category dynamics; and thereby quickly and easily indentify the key areas in which they want to compete in the future.
• Familiarize yourself with the detailed profiles of companies active in the global Ice Cream market.
• Improve your knowledge of the latest industry news and mergers & acquisitions.

Spanning over 264 pages, 121 Tables and 39 Figures “The Future of the Ice Cream Market in China to 2017: Market Size, Distribution and Brand Share, Key Events and Competitive Landscape” report provide China Ice Cream Market Analysis, 2007-17, China Artisanal Ice Cream Market Analysis, 2007-17, China Impulse Ice Cream Market Analysis, 2007-17, China Take-Home Ice Cream Market Analysis, 2007-17, Profiles of Companies Active in the Global Ice Cream Market, News and Key Events in the Global Ice Cream Market, Deal Activities in the Global Ice Cream Market, Appendix. The Report Cover These Companies - Nestle SA, Unilever PLC, Lotte Holdings Co. Ltd., Suntory Holdings Limited, Fonterra Co-operative Group Limited, San Miguel Corporation, Uni-President Enterprises Corp., Meiji Holdings Co., Ltd., Jeronimo Martins SGPS SA, Meiji Co., Ltd.

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