Understanding Consumer Trends and Drivers of Behavior
in the Russian Savory Snacks Market provides an overview of the market, analyzing
market data, demographic consumption patterns within the category, and the key
consumer trends driving consumption. The report highlights innovative new
product development that effectively targets the most pertinent consumer need
states, and offers strategic recommendations to capitalize on evolving consumer
landscapes.
Key Findings
- Russia’s Savory Snacks market is one of the fastest-growing Savory Snacks markets worldwide
- Older Consumers as a demographic have the highest number of Savory Snacks occasions per year
- Consumption of Savory Snacks among Russian consumers was driven by pursuit of pleasure and Indulgence
- Convenient for on-the-go consumption, Savory Snacks that accompany consumers’ breaks during busy days will continue driving growth
Synopsis
Understanding Consumer Trends and Drivers of Behavior
in the Russian Savory Snacks Market identifies the key demographic groups
driving consumption, and what motivates their consumption. The report uses a
unique method of quantifying consumer trends to highlight the degree of
influence they have on consumption within the category. The report also
identifies the most important trends within the market and shows whether
beliefs over what influences consumer behavior within the category are accurate.
Get access to:
- Key consumer demographic groups driving consumption within the Russian market. The figures showcase the number of times consumers of specific ages and gender consume Savory Snacks, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
- Market value and volumes over 2008–2018 for Russia and nine other countries to give a global context.
- The degree of influence that the 20 key consumer trends identified by Publisher have on Savory Snacks consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
- Insight into the implications behind the data, and analysis of how consumer needs will evolve in the short-to-medium term future.
- Examples of international and Russia-specific product innovation targeting key consumer needs.
Reasons to Buy
This report brings together consumer analysis and
market data to provide actionable insight into the behavior of Savory Snacks
consumers. This is based on Publisher’s unique consumer data, developed from
extensive consumption surveys and consumer group tracking, which quantifies the
influence of 20 consumption motivations in the Savory Snacks sector. This
allows product and marketing strategies to be better aligned with the leading
trends in the market.
Spanning Over
56 pages “Consumer Trends Analysis -
Understanding Consumer Trends and Drivers of Behavior in the Russian Savory
Snacks Market” report Provide Summary methodology, Market context,
Demographic cohort consumption patterns, Consumer trend analysis, Innovation
examples, Recommended actions, Appendix. This report Covered these Companies -
Akhmetov R.K. IP, Fire Corn, Frito Lay, Ica Foods Spa, Intersnack, Klinskiy
Myasokombinat, PepsiCo, Region Khleb, Russkiy Produkt, Sahale Snacks. Sunfoods,
TD-Kholding OOO, Unitron GK, Walkers.
Know
more about this report at:
http://mrr.cm/ZpN
Find other Snack Food Reports at : http://www.marketresearchreports.com/snack-food
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