Drive-thru is a type of service provided by a
business that allows customers to purchase products without leaving their cars.
The format was first used in the United States in 1930s, but has since spread
to other countries. The drive-thru operation of a quick-service restaurant may
seem relatively cut and dried, but operators aren’t resting on their laurels
when it comes to their outdoor business. For many brands in the industry, the
drive-thru can account for anywhere between 50%-70% of sales, which is not
small number in a $200 billion industry.
In China, dining industry contributed RMB 27,860
billion in 2014, YOY 9.7% growth; proportion of fast food industry account for
40% of the dining industry. Drive-thru concept first introduced to China since
2002, the first KFC drive-thru opened in Beijing. Over 10 years development,
drive-thru is still in underdeveloped stage until today; the only brands owned
drive-thru business limit only between KFC and McDonald’s. Drive-thru business
model has limitless development space in China, not only in fast food industry,
but also other industries.
1) The Aim of
Report
- To provide readers with comprehensive and in-depth understanding of Chinese drive-thru business;
- To analyze the market potential of drive-thru industry;
- To analyze market size of the industry;
- To reveal opportunities for drive-thru industry in China.
2) Benefit
from the Report
- Obtain latest info of drive-thru restaurant industry, such as market size, industry chain, key players, etc.;
- Discover market potential in different regions;
- Find out how Chinese drive-thru market will change and how your business can be involved in;
- Keep informed of your competitors/their activities in the globe and in China;
- Learn about key market drivers, industry channels;
Spanning over 50 pages, “Development and Market of Drive-Thru Restaurant in
Global and China 2015-2020” report covers Executive
Summary, Definition and Methodology, Drive Through Overview, Global Fast Food
Industry, Chinese Fast Food Industry, Global Drive Through Statistics, Chinese
Drive Through Application, Chinese Drive Through Application, Bellwether
Company, Business Prospective, Conclusion And Recommendation.
Find more information Visit at: http://mrr.cm/o2x
Find all Food Service and
Hospitality Reports at: http://www.marketresearchreports.com/food-service-hospitality
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