This report provides a comprehensive analysis of
the Global and Vietnam beverage market including the historical data and
forecast figures. The report further reveal market drivers, opportunities,
restraints, and challenges to be faced in the Vietnam market.
Young population structure, the rising of
middle-class, modernized lifestyle and the steady development of tourism and
retails industry are important motivational factors promoting the consumption
of Vietnam Beverage Industry. Overall, the beer and soft drink sectors still
take up major shares, around 98.5% in 2014.
Low labor cost, abundant raw material resources for
processing industry, export processing zone projects of foreign and domestic
large corporations help improve domestic production capacity.
The beverage industry with the large scale and high
growth rate has gradually met the domestic demand. The soft drink sector
accounts for 70% of the total production value and the consumption demand is
rising, especially in natural origin and good health products. Beer sector is
more dominant than alcohol sector but the beer market has showed signs of
saturation. The domestic alcohol market is generally under-developed but the
wine sector is expected to rise significantly as investment activities are
promoted. Production and consumption in alcohol sector dropped respectively 58%
and 60% from 2012 to 2014. Revenue of beverage products, especially beer and
alcohol, mainly come from immediate consumption channels (restaurants or beer
gardens).
A fierce competition is ongoing inside the beverage
market, in which FDI Corporations are more dominant than domestic ones in terms
of capital, technology as well as distribution channels and the monopoly on
premium segment products. There is a high level of concentration in beer and
soft drink markets with a lot of famous brands such as VBL (Heineken), Sabeco,
Habeco, Coca-Cola, Suntory Pepsic, Tan Hiep Phat, while the wine industry
expresses the significant fragmentation with many trademarks like Vodka Hanoi
(Halico), Vodka men (Aroma), Vodka 3A (Avinaa),…
This report provides a comprehensive review about
the global and Vietnam beverage industry based on specific and trustworthy
data, particularly regarding:
- Detail analysis of overall beverage market size in Vietnam including market shares, advantages and disadvantages, internal competition, revenue structure, inventories and major brands in the market
- Supply-Demand and Distribution of different product segments in Vietnam beverage market, 2010 and 2014.
- Driving force and threating factor for market growth.
- Competitive landscape and major companies’ profile.
Spanning over 136 pages “Vietnam
Beverage Report Q2/2016” report covers Business Environment,
Industry Overview, Enterprise Analysis, Appendix.
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more information Visit at: http://mrr.cm/JhU
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General Beverages Reports at: http://www.marketresearchreports.com/general-beverages
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