Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market, New Report Launched

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Better Value for Money will continue to influence product choice in Prepared Meals, in regards to both lower cost and trading-up
• Hectic lives leading to time-scarcity will continue to by the key motivator of Prepared Meals consumption in France
• Consumption of Prepared Meals among French consumers was driven by the pursuit of Indulgence
• High quality Prepared Meals which offer new taste and flavor ranges will become increasing popular in France

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the French market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008–2018 for France and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Publisher have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and France-specific product innovation targeting key consumer needs.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of French Prepared Meals consumers. This is based on Publisher’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Spanning over 56 pages, “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the French Prepared Meals Food Market” report covering the Definitions, Market context, Demographic cohort consumption patterns, Consumer trend analysis, Innovation examples, Appendix. The report covered companies are - Amy's Kitchen, Birds eye, Buitoni, Carrefour, Dolce Pizza, Findus, Fleury Michon, Herta, Lustucru, Marie, McCain, Morning Star Farms, Own Bakery, Sodebo, Weight Watchers

See Table of contents & Purchase this publication at: -   http://mrr.cm/Zhk