Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market, New Report Launched

Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Busy lives and search for convenience are driving Ready Meals consumption in China
• Men over-consume Ready Meals in China whilst women are under-consuming
• Older Consumers are under-consuming in Chinese Ready Meals market
• Product safety is one of the primary motivators of choice in the Ready Meals category

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and gender consume Ready Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008-2018 for China and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Publisher have on Ready Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and China-specific product innovation targeting key consumer needs.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese consumers. This is based on Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ready Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Spanning Over 54 pages, “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ready Meals Food Market” report covering the Definitions, Market context, Demographic cohort consumption patterns, Consumer trend analysis, Innovation examples, Recommended actions, Appendix. The report covered companies are - Ajisen Ramen, Authentic Desktop, Bi Feng Tang, Boots, Carrefour, CP Foods, General Mills, Hangzhou Wahaha, Hongxingyuan Harmony, Innocent, Itsu, JBS Foods, Marie Callender, MeadWestvaco, Nissin, Nongshim, Qualita, Sainsburys, Tesco, Uni-President, Zhiweiguan

See Table of contents & Purchase this publication at: -   http://mrr.cm/Znf

Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market, New Report Launched

Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product developments that effectively target the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Ice Cream consumption in China is driven by the pursuit of quality
• Chinese consumers are not driven to seek healthier Ice Cream offerings
• Consumers look to Ice Cream to help them meet their life stage needs across an aging Chinese population
• Chinese consumers seek Ice Cream with a trustworthy reputation
• Consumers in China are not motivated to buy products for ethical attributes alone

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the Chinese market. The figures showcase the number of times consumers of specific ages and genders consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)
• Market value and volumes over 2008-2018 for France and nine other countries, to give a global context
• The degree of influence that the 20 key consumer trends identified by Publisher have on Ice Cream consumption volumes, with granular analysis on the extent that the degree of influences varies between gender and age group
• Insight into the implications behind the data, and analysis of how the needs of consumers will evolve in the short-to-medium term future
• Examples of international and China-specific product innovation targeting key consumer needs

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Chinese Ice Cream consumers. This is based on Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Spanning Over 56 pages, “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Ice Cream Market” report covering the Definitions, Market context, Demographic cohort consumption patterns, Consumer trend analysis, Innovation examples, Recommended actions, Appendix. The report covered companies are - Bango, Ben and Jerry's, Blue Bunny, Casper's, Haagen-Dazs, Inner Mongolia Yili Industrial Group, Meadow Gold, Nestlé, Streets, TipTop, Walls

See Table of contents & Purchase this publication at: -   http://mrr.cm/Znx

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market, New Report Launched

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Busy lives, the search for convenience, and declining culinary skills are driving the Prepared Meals market in Brazil
• Brazil has second lowest per capita volume consumption among major countries in the world
• Men over-consume Prepared Meals in Brazil, whereas women under-consume
• Pre-Mid-Lifers are most likely to be classified as “heavy” users of Prepared Meals in Brazil

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008-2018 for Brazil and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Publisher have on Prepared Meals consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and Brazil-specific product innovation targeting key consumer needs.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Prepared Meals consumers. This is based on Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Prepared Meals sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Spanning Over 56 pages, “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Prepared Meals Market” report covering the Definitions, Market context, Demographic cohort consumption patterns, Consumer trend analysis, Innovation examples, Recommended actions, Appendix. The report covered companies are - Botica, BRF, Field Fare, Fleury Michon's, Frozen Spa, General Mills, Itsu, JBS Foods, Massa Leve, MeadWestvaco, Qualita, Refazenda, Sadia, Superbom, Suppli, Swift, Yoki

See Table of contents & Purchase this publication at: - http://mrr.cm/Zng   

The Impact and Influence of CSR Policy on the FMCG Industry, New Report Launched

“Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry” is a new report by Publisher that globally analyzes industry opinions on the significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations. This report also examines ethical and environmental issues confronted by the organizations to set their objectives and strategies. Furthermore, the report analyzes the key factors responsible to consumer skepticism over environmental and ethical claims, and highlights the CSR activities actively engaged by the organizations.”

Key Findings

• Overall, 33% of respondents from the FMCG industry highlighted 'reducing and eliminating water pollution' as the key issue for their organization to set up their objectives and strategies.
• Respondents state that a 'good CSR policy can lead to improved corporate image'
• Executives agree that it is more important to be transparent to customers about CSR than five years ago
• Additional costs involved in implementation is the pressing concern for companies investing more in CSR policy

Synopsis

This report is the result of an extensive survey drawn from Publisher's exclusive panel of leading global FMCG industry executives. The report analyzes significance of corporate and social responsibility (CSR) policy and key challenges encountered in implementing CSR within their organizations.

In particular, it provides an in-depth analysis of the following:

Key objectives for next three years: analyzes the key objectives of FMCG companies to be implemented over the next three years.

• Environmental and ethical issues: explains the importance of environmental and ethical issues to the organizations when it comes to setting objectives and strategies.
• Importance of a CSR Policy: determines the importance of a CSR policy from both organizational and consumer perspective.
• Key barriers to invest on a CSR policy: tracks the pressing concerns faced by the organizations to invest more on a CSR policy, from both organizational and consumer perspective.
• Reasons for consumer skepticism: identifies the important causes for consumer skepticism towards ethical and environmental claims amongst organizations.
• Key duties engaged by the organizations: ascertains the key CSR duties actively engaged by the companies from FMCG industry.

Reasons to Buy

• The report projects the significance of CSR policy within the FMCG industry, and allows readers to make effective business decisions
• The report assists readers to take strategic decisions by understanding the importance of ethical and environmental issues while setting up their objectives and strategies
• FMCG industry executives will be provided with a clear uncovering of the key challenges faced by the organizations to invest more in a CSR policy
• The report highlights the key factors responsible for consumer skepticism towards ethical and environmental claims amongst organizations
• The report helps FMCG industry executives to understand the change in consumer behavior towards CSR policy over the next three years

Spanning Over 56 pages, “Global Executives Survey: The Impact and Influence of CSR Policy on the FMCG Industry” report covering the Although organizations recognize the importance of ethical and environmental issues and the majority of them have a CSR policy, CSR is not at the forefront of business objectives, Organizations within FMCG industry value the benefits associated with a good CSR policy, however they need to overcome challenges to implement the same, Organizations view CSR as a prominent issue over the next three years. Greater transparency is considered key to avoid consumer skepticism about CSR policies. The report covered 3 companies - McDonald, Snoqualmie Winery, PepsiCo Deutschland

See Table of contents & Purchase this publication at: -   http://mrr.cm/ZnQ

New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions, New Report Launched

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions is a detailed insight report highlighting numerous profitable opportunities that are available in the convenience market. A vast number of consumers feel increasingly time-scarce; while an aging population seeking lifestyle enablers is leading to huge demands for convenience food that need to be met. The change in consumer lifestyles, including skipping meals and increased eating on the go, means that retailers and manufacturers need to keep up to date with salient issues that are affecting consumer eating habits. The report identifies the key drivers of convenience food as well as available opportunities and solutions for meeting consumer demands.

Key Findings

• Consumers are feeling increasingly time-scarce, and whether this feeling is real or perceived, it is driving the need for convenient products.
• The convenience market is widespread with elements appealing to all age groups: children have full schedules with many activities to fit in one day; working consumers are faced with longer hours and shorter breaks, hence their need for time-saving products; and retired consumers seek convenient, easy-to-use products in order to enable their independence.
• Many factors contribute to how convenient a product actually is, manufacturers must ensure that they consider where their product will retail, how their packaging aids storage, consumption and shelf-appeal, the preparation required prior to consumption, and any additional functional benefits to the consumer.
• The drivers to convenience are market wide. One example is increased stress levels causing consumers to seek out time-saving products and those that allow them escapism.

Synopsis

New Strategies for offering Convenience in Food - targeting new occasions, best practice, and new solutions highlights key consumer groups that offer both new and ongoing opportunities for development. It identifies and dispels myths surrounding time scarcity and which consumers demand convenience whilst outlining how to effectively position differentiated products to target consumer needs. Important consumption motivations and changes in consumer behavior are analyzed and recommendations for manufacturers and retailers are drawn from this, identifying profitable markets and areas for innovation.

Get access to:

• Analysis of how the convenience trend is changing the behavior of four key age groups: the youth population (0-15), young professionals (16-34), mature professionals (35-54), and older consumers (55 and over).
• Analysis of emerging consumer trends including meal time fragmentation and rising stress levels and exactly how these are affecting the convenience market; in addition the report outlines products that have successfully capitalized on existing trends and the trends that are available for manufacturers to target with innovation in the future.
• Unique insights into market data and the implications of this to manufacturers and retailers operating in the convenience market; for instance how the number of consumers delaying responsibilities, such as marriage and children, until later in life affects the required positioning of many convenience products.

Reasons to Buy

• Consumer analysis and case studies provide insight into the convenience market and clear opportunities for new product developments are explored.
• Publisher's unique consumer data, developed from extensive consumption surveys and consumer group tracking, quantifies the influence of 20 consumption motivations across the market and focuses in on those specific to consumers' need for convenience, hence granting a thorough understanding of consumer behavior.
• The recommended actions and analysis throughout the report will allow manufacturers to align their research and development and marketing strategy with the stand out trends influencing consumer behavior.

Spanning Over 70 pages, “New Strategies for offering Convenience in Food - targeting new occasions, best practice and new solutions” report covering the Introduction and Methodology, Elements of the trend, Key drivers of the convenience trend, Appendix. The report covered companies are - MandS, Amy's, Kellogg's, Emerald, Simply Potatoes, Annabel Karmel, Asda, Streamline Foods, Robinson's, Belvita, Phillips, Maggi, Nutella, Wrigley's, John West, Batter Blaster, Smucker's, Eggology, Birds Eye, QuidCo, HappyTot

See Table of contents & Purchase this publication at: -   http://mrr.cm/ZnY

Beer Market Insights Republic of Ireland, New Report Launched

The Beer Market Insight Republic of Ireland report contains detailed brand, distribution and packaging data and analysis across the Republic of Ireland beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

• 2013 sees the Irish market decline for a sixth consecutive year
• Mainstream beer declined but other price segments fared better
• The off-premise performed poorly and dropped ahead of the on-premise

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation and Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand

Distribution;

• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation

Packaging;

• Pack Material
• Pack Type
• Pack Size
• Refillable Indicator

Reasons to Buy

The Market Insight Republic of Ireland report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Republic of Ireland market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report gives insight into the changing segmentation of the Irish market highlighting potential opportunities and discusses likely threats for the short term future.

See Table of contents & Purchase this publication at: -  http://mrr.cm/ZnN

Beer Market Insights Mexico, New Report Launched

The Beer Market Insight Mexico report contains detailed brand, distribution and packaging data and analysis across the Mexico beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

• The Mexican beer market declined 2% in 2013
• Two brewers hold 96% of the market
• Metal can packaging experienced rapid expansion

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation and Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand

Distribution;

• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation

Packaging;

• Pack Material
• Pack Type
• Pack Size
• Refillable Indicator

Reasons to Buy

The Market Insight Mexico report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Mexico market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report looks at which brands have gained and which brands have lost and reasons why.

See Table of contents & Purchase this publication at: -   http://mrr.cm/ZnG

Beer Market Insights Finland, New Report Launched

The Beer Market Insight Finland report contains detailed brand, distribution and packaging data and analysis across the Finland beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

• Beer manages minor growth
• Domestic brands remain most popular
• Imports still grew by 4%

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation and Pricing
• Distribution Trends
• Beer Pricing Tables

Beer Data Tables

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand

Distribution;

• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation

Packaging;

• Pack Material
• Pack Type
• Pack Size
• Refillable Indicator

Reasons to Buy

The Market Insight Finland report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Finland market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report identifies the growing segments in a market that has seen significant decline for several successive years. It shows how market value has shifted significantly and identifies successful brewer strategy for profitability.

See Table of contents & Purchase this publication at: -   http://mrr.cm/Znp

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market, New Report Launched

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market provides an overview of the market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. The report highlights innovative new product development that effectively targets the most pertinent consumer need states, and offers strategic recommendations to capitalize on evolving consumer landscapes.

Key Findings

• Consumers aged 0-15 are the main consumer group for Ice Cream in Brazil
• Brazil’s Ice Cream market is the fourth fastest growing by volume globally
• Consumption of Ice Cream is largely driven by the desire for products to accompany moments of fun and relaxation
• Despite the growing affluence of the Brazilian population and declining poverty levels, value for money remains important

Synopsis

Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market identifies the key demographic groups driving consumption, and what motivates their consumption. The report uses a unique method of quantifying consumer trends to highlight the degree of influence they have on consumption within the category. The report also identifies the most important trends within the market and shows whether beliefs over what influences consumer behavior within the category are accurate.

Get access to:

• Key consumer demographic groups driving consumption within the Brazilian market. The figures showcase the number of times consumers of specific ages and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume in the category (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall).
• Market value and volumes over 2008–2018 for Brazil and nine other countries to give a global context.
• The degree of influence that the 20 key consumer trends identified by Publisher have on Ice Cream consumption volumes, with granular analysis on the extent that degree of influences varies between gender and age group.
• Insight into the implications behind the data, and analysis of how the needs of will evolve in the short-to-medium term future.
• Examples of international and Brazil-specific product innovation targeting key consumer needs.

Reasons to Buy

This report brings together consumer analysis and market data to provide actionable insight into the behavior of Brazilian Ice Cream consumers. This is based on Canadean’s unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Ice Cream sector. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Spanning Over 56 pages, “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Ice Cream Market” report covering the Definitions, Market context, Demographic cohort consumption patterns, Consumer trend analysis, Innovation examples, Recommended actions, Appendix. The report covered companies are - AB Inbev, Bebida Beverage Company, Belgorod Khladokombinat, Bulla Dairy Foods, Delicari, Frutos do Brasil Garoto, Häagen Dazs, Jundiá Sorvetes, Kibon, La Naturelle, Nestle, Sorvetes Rochinha, Three Twins Ice Cream, Time4 Ice Whey Cream, Trivialy Alimentos.

See Table of contents & Purchase this publication at: -   http://mrr.cm/Zeu

Beer Market Insights Italy, New Report Launched

The Beer Market Insight Italy report contains detailed brand, distribution and packaging data and analysis across the Italy beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

• Beer sales suffered because of increased taxation.
• Promotional activity particularly in the buildup to Easter saved the category from a steeper decline.
• Market polarization increased during 2013.

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation & Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand

Distribution;

• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation

Packaging;

• Pack Material
• Pack Type
• Pack Size

Refillable Indicator

Reasons to Buy

The Market Insight Italy report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Italy market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report will show how brands can consolidate and build volume in challenging circumstances it also explains niches within the category that are likely to prove profitable in the Italian market.

See Table of contents & Purchase this publication at: -   http://mrr.cm/Ze6