Beer Market Insights Italy, New Report Launched

The Beer Market Insight Italy report contains detailed brand, distribution and packaging data and analysis across the Italy beer market for 2013. Brand and packaging volume data is available whilst value data is also available for distribution data. Text analysis reveals the drivers behind the data.

Key Findings

• Beer sales suffered because of increased taxation.
• Promotional activity particularly in the buildup to Easter saved the category from a steeper decline.
• Market polarization increased during 2013.

Synopsis

Beer Market Insight reports provide detailed data and textual analysis of the beer category and the report contains four sections plus an Executive Summary, a concise summary of the report including key findings and drivers.

Section 1: Market Context

A summary of the external conditions and factors which impact on the beer market

• Market Context
• Market Environment
• The Consumer Palate
• All Commercial Beverages
• Legislation and Taxation
• Market Parameters Tables
• Legislation and Taxation Tables

Section 2: Market Background Briefing

A brief history of brewing in the country proving context to current market structure

Section 3: Market Update

Each section contains text explaining the main drivers behind the 2013 data

• Current and Emerging Trends
• Outlook
• Imports and Exports
• Segmentation
• Brand Analysis
• Private Label/Private Label Producers
• New Products and Photo Shots
• Market Structure
• Brewers
• Packaging Trends
• Channel Analysis
• Market Valuation & Pricing
• Distribution Trends
• Beer Pricing Tables
• Beer Data Tables*

Section 4: Brewer Profiles

A brief history of each major player in the country along with discussion of facilities, key events and developments in 2013

*Data is segmented by the following attributes in Beer Market Insight reports;

Brand;

• Alcoholic Strength
• Beer Type
• Brand
• Brand Owner
• Brewed In
• Calorie Rating
• Country of Origin
• Geographic Scope
• Geography
• Local Operator
• Local Segment
• Modus Operandi
• Price Segment
• PL indicator
• Trademark Brand

Distribution;

• Off-premise
• Off-premise sub channel
• On-premise
• On-premise sub channel
• Price Segmentation

Packaging;

• Pack Material
• Pack Type
• Pack Size

Refillable Indicator

Reasons to Buy

The Market Insight Italy report contains detailed data segmented by many attributes which gives you a cohesive picture of the market and this data is combined with insight into the drivers of trends allowing you to identify opportunities and threats within the Italy market. The extensive data shows you the performance of brands and brewers allowing you to compare and track performances. This report will show how brands can consolidate and build volume in challenging circumstances it also explains niches within the category that are likely to prove profitable in the Italian market.

See Table of contents & Purchase this publication at: -   http://mrr.cm/Ze6